We hear at every turn that we need to build an “author platform.” But what exactly does that mean?
Do we have to have countless social media accounts and spend hours upon hours posting there?
I tell all of my students that the very first piece of their platform they should think about is NOT Facebook. Not Twitter. Not any other social account.
The first thing they should have is a website. Not everyone wants to hear it, but read this article at Self-Publisher Today to see why your own property is the place to start:
Keeping in touch with a community outside a platform like Facebook is not only smart marketing, but your list will appreciate your good care and reward you with more book sales.
The platform you build should be yours, don’t you agree?
Much Happiness and Success!